I DESIGN THINKING FOR SOCIAL ENTERPRISES AND INNOVATION
 
 
WHY A DT FIELD GUIDE FOR SOCIAL ENTERPRISES
Design thinking is a human-centered experiential approach. Ιt is perfectly suited to the context of social enterprises and social economy. It is allowing for intuition, creativity, non-linear thinking process, and visualization to take the lead, overcoming the obstacles of conventional problem-solving.
 
WHO CAN USE IT
‘The Design Thinking Guide is for social enterprises. The guide will be useful for many levels of social enterprises, from social entrepreneurs or start-up social enterprises to larger, longer standing social enterprise who are looking to become more sustainable. The guide is also designed for NGOs and civil society organisations, consultants and advisers in the social economy and design thinking sectors.’
 
WHAT IS IN IT FOR YOU
The Design Thinking Guide for social enterprises includes a well-documented step-by-step path to introduce you into the logic of the design thinking phases and how they are applicable to the philosophy and the challenges of social enterprises.
 
 
HOW CAN YOU USE IT
In the Design Thinking Guide for social enterprises you can find a clear structure delving deep into the Inspiration-Ideation-Implementation continuum, complemented each time by respective design thinking tools (including downloadable diagrams, maps, templates etc.), as well as useful links and resources for further reading and inspiration.

II DESIGN THINKING FIELD GUIDE FOR SOCIAL ENTERPRISES

This Fieldguide has been developed in response to the specific needs of Social Enterprises and other stakeholders within the social economy. Design Thinking has been proven as a way to help businesses and organizations respond to customer needs with innovative and human centred solutions. The guide is organized within a bespoke, socially oriented design thinking framework, containing free to use tools for each section and instructions and links to other resources within the instructions for each tool. There is a section on training and facilitation for support agencies, VET’s and in-house design thinking trainers.


Design Thinking Model

 

Inpiration

The Inspiration phase, as the first step towards creating a product or service, involves a strong ‘participatory observation’ aspect, which is indispensable in gaining a deeper knowledge about how things are done and how people behave/work in and relate to the real world. This the ‘drawing inspiration’ phase in terms of creating the appropriate amount of motivation towards developing beneficial solutions for a problem as an opportunity.

Ideation

The Ideation phase is about sparking off ideas. The goal is to generate a considerable number of ideas, which ideally and potentially lead the way to new ones, in order for the design thinking team to cut down towards the development of the most promising prototypes of solutions. Ideation is about exploiting the strengths of the design thinking team members, overcoming the limitations of obvious and traditional solutions, and tap into uncharted areas of innovation.

Implementation

The Implementation phase leads directly to the actual life of the people. This is the step closer to the final service, product, or solution. Prototyping, small-scale testing and in-deep evaluation are integral parts of the Implementation phase, drawing from insights, observations (Inspiration) and ideas and concepts (Ideation).

Prepare

Working your way into the design thinking process is a mental process. A design thinking team should liberate itself from predispositions, fixed ways of thinking around challenges, and traditional approaches. It should allow for asking ‘stupid questions’, challenging assumptions and making the best out of the power of being clueless about an issue.

Discover

The Discover stage allows a wide perspective for a broad range of ideas and influences. The aim of the stage is to help in identifying the problem, opportunity, user need etc. and thus introducing the space within which the design can provide a solution.

Define

The Define stage provides the ground of precise idea and concepts generation through a creative process of proxy testing and evaluation. The aim of the Define stage is to come up with a clear problem statement by synthesizing observations and perspectives.

Develop

The Develop stage focuses on refinement of one or more concepts that will address the problems or issues identified in earlier stages by using multiple creative design techniques and development methods to iterate concept as close to an end product or service as possible ready for delivery.

Deliver

The Deliver stage takes the final concept through final testing into production and market launching.
enter guide
 
 
 
 
 
Design Thinking for Social Enterprises Introductory webinar EN
 
 
 

 

III FACILITATING LEARNING AND USE OF DT

Social Enterprise support agencies, Vocational Educational Trainers (VET’s) and in-house Design Thinking team leads need to develop workshop facilitation approaches to exploit the use of the SocialUP fieldguide and support their clients. This section is designed to provide outline workshop formats and tips for facilitation. The download below is designed to help you do this.




Facilitating Learning And Use Of DT EN

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